Case Study: Subway achieves reduced costs and increased customer engagement with Advantech's Intelligent eMenu

Advantech’s Intelligent eMenu Solution Implemented at Subway Franchises in Thailand

Subway® franchisee Mr. Vichit operates 16 Subway stores in Thailand and originally used paperboard menus, which made updating menus and promotions time-consuming. After switching to USB-based digital signage he still needed a more efficient, centrally managed solution to improve promotional marketing and compete effectively, so he turned to Advantech Intelligent Services and their Intelligent eMenu solution.

Advantech deployed its Intelligent eMenu with WebAccess/IMM across the stores, enabling centralized, synchronized remote editing, time-of-day promotions, and dynamic displays. The Advantech solution reduced operating and printing costs, lowered staffing needs, improved marketing effectiveness and customer engagement, and helped increase revenue through more flexible, eye-catching promotions.

Subway