Case Study: Taiwan Telecommunication Service Provider achieves higher store conversion and operational efficiency with Advantech UShop+ Store Traffic Solution

A Taiwan’s Mobile Company Successfully Set Their Service apart from Their Competitors with UShop+ Store Traffic Solution

Taiwan Telecommunication Service Provider, a major Taiwanese mobile operator with about 500 retail stores, faced intense competition and found that heavy spending on outdoor advertising and in‑store displays was not translating into higher revenue. To gain better insight into customer behavior and lift store performance, they engaged Advantech and deployed the UShop+ Store Traffic Analytics solution.

Advantech implemented UShop+—combining 2D/3D smart counting cameras, POS integration, a smart Wi‑Fi Analyzer, BI software and a mobile/cloud manager app—to provide real‑time metrics on entering rate, conversion rate, dwell time and customer routes. Within three months managers saved significant travel time, were able to adjust marketing strategies using actionable analytics, and observed improved entering and conversion rates in stores using the Advantech solution, making branch expansion and performance control easier.