Case Study: EC-Life (Taiwan consumer electronics retail chain) achieves 10–20% sales growth with Advantech UShop+ intelligent retail BI solution

A Taiwan’s Consumer Electronics Retail Store Increase it Sales Revenue through Intelligent Retail Store BI Solution

Consumer Electronics Retail Store, a Taiwan chain of 20 stores (EC-Life), lacked visibility into foot traffic and in-store behavior—owner Mr. Lai was reviewing only daily sales volume and couldn’t tell how many people passed by or entered a store. Advantech deployed its UShop+ solution, installing 2D counting and fisheye cameras and enabling Store Traffic and Store Heatmap Analytics so managers could view visitors, transactions, conversion rate, sales per human hour, and sales per square meter via the UShop+ mobile manager app.

Using Advantech’s analytics, the retailer found one store averaged 1,000 visitors/day but only 200 transactions and that promoted displays received little attention. By reallocating display space to mid‑ and high‑margin items, setting conversion targets, and optimizing staffing based on revenue per employee, the chain achieved a 10–20% sales growth compared to the prior year within three months, along with measurable improvements in conversion and revenue metrics.