Case Study: World Development Movement achieves 250 new regular donors through social media with AdvantageNFP Fundraiser

World Development Movement - Customer Case Study

The World Development Movement (WDM) is a UK-based anti-poverty campaigning organisation that lobbies, researches and organises public action on issues from food speculation to climate change. To convert its strong social media presence into sustained support, WDM has used AdvantageNFP Fundraiser (Enterprise, ten concurrent users) since 2007 to manage CRM and fundraising for its campaigns.

Using AdvantageNFP Fundraiser alongside a targeted social media campaign — the Real George Osborne site, parody Twitter @mrgeorgeosborne, videos, blogs and PR activity — WDM drove 36,102 YouTube views, 25% of site traffic from Facebook and Google, and 2,471 people signed up to the campaign. AdvantageNFP Fundraiser then captured and managed those supporters, registering 250 new regular donors and delivering measurable fundraising impact for WDM.

World Development Movement

Pontus Westerberg

Web Officer