Case Study: St. Clare's Hospice increases event registrations and cuts communication costs with AdvantageNFP Fundraiser

St. Clare’s Hospice - Customer Case Study

St. Clare’s Hospice, a local independent charity established in 1987 providing palliative and support services south of the Tyne, needed a more cost‑effective, efficient way to promote events and engage supporters as fundraising budgets tightened. The hospice has used AdvantageNFP Fundraiser since 2004 (Professional version, 4 users) to manage its CRM, fundraising, membership and event activity.

By using the SMS Text Messaging function in AdvantageNFP Fundraiser, St. Clare’s can profile supporters (for example, women over 12 with mobile numbers) and send targeted bulk texts with clickable registration links. AdvantageNFP Fundraiser’s solution cut communication costs to less than a tenth of a 2nd class stamp, reduced staff time, accelerated registrations for events like the Midnight Walk, and helped improve attendance and expected fundraising.

St. Clare’s Hospice

Marie Watson

Fundraising Manager