Case Study: Birmingham Royal Ballet achieves streamlined fundraising and increased efficiency with AdvantageNFP Fundraiser

Birmingham Royal Ballet - Customer Case Study

Birmingham Royal Ballet faced fragmented donor data and inefficient processes—supporter details were stored across Excel and Access and communications and fundraising weren’t being managed effectively. After a tender process the charity selected AdvantageNFP Fundraiser (from Redbourn Business Systems) and became a customer in 2008 to centralize CRM, fundraising, membership and event management.

AdvantageNFP Fundraiser was implemented on time and budget and is now central to BRB’s mail-shots, Gift Aid, Direct Debits, fundraising, Attendance Manager events and daily banking reports; it even supports a Capital Appeal. Using AdvantageNFP Fundraiser BRB reports a big rise in efficiency over 18 months, improved supporter categorisation, better identification of lifetime supporters and legacy prospects, and smoother PR and events operations, with plans to roll the system out to other departments.

Birmingham Royal Ballet

Geoff Sweeney

Development Director