AdvantageNFP Fundraiser
5 Case Studies
A AdvantageNFP Fundraiser Case Study
bibic, the British Institute for Brain Injured Children, faced a major challenge after migrating contacts left behind significant communication and donation history in their current database of nearly 4,000 supporters, leaving them unsure who among their supporters could give major gifts. To rebuild insight and inform a long-term donor development strategy, bibic engaged AdvantageNFP Fundraiser and used its Wealth Intelligence service to profile and prioritise prospects.
AdvantageNFP Fundraiser delivered factually researched Wealth Intelligence reports that identify liquid-asset millionaires—supporters with the capacity to give or influence single gifts of at least £5,000—allowing bibic to pinpoint a cluster of “secret millionaires” within their file. The service gave bibic actionable insight to focus research and relationship-building, form the basis of a major donor programme, and the charity praised the easy process and early, promising results from AdvantageNFP Fundraiser.
Jess Winchester