Case Study: Ohio State Fair achieves record-breaking attendance with Advantage Media & Digital

Ohio State Fair drives record-breaking attendance with Advantage Media & Digital

The Ohio State Fair needed to boost attendance and broaden its reach across the state by optimizing both its traditional and digital media buys. They partnered with Advantage Media & Digital to develop a unified and cost-effective media strategy aimed at maximizing exposure and driving foot traffic.

Advantage Media & Digital implemented a full-funnel campaign across channels including YouTube, streaming audio, TV, radio, print, and outdoor advertising. The results included verified increases in foot traffic and record-breaking attendance that forced the fair to close its gates on the final day due to capacity limits. Advantage Media & Digital delivered a scalable, performance-driven media framework that exceeded all expectations.

Ohio State Fair