Case Study: CM Labs modernizes heavy machinery simulator design with Advanta Design

CM Labs modernizes Vortex Advantage simulator with Advanta Design in 2017

CM Labs, a company that develops simulators for heavy industrial equipment, wanted to modernize the appearance and user perception of its Vortex Advantage simulator. They reached out to Advanta Design for its expertise in conceptualization and product design to help achieve this key market differentiation.

Advanta Design provided a pragmatic concept development process, producing sketches and assembly concepts to define the new product's personality. They collaborated closely with CM Labs' internal engineering team to ensure the design intent was upheld throughout development, enabling a seamless handoff and integration. This partnership successfully modernized the simulator's visual and conceptual design.

CM Labs