Case Study: Giliberti Eye & Laser Center achieves streamlined billing and increased cash flow with AdvancedMD

Giliberti Eye & Laser Center - Customer Case Study

Giliberti Eye & Laser Center, a two‑provider ophthalmology practice in Totowa, NJ led by Dr. Orazio Giliberti, faced growing administrative strain as payers added complexity and their legacy EMR/PM system lagged behind. After the long‑time business manager retired and in‑house billing proved time‑consuming and costly (about $75,000/year in staff effort), the practice needed a more efficient, technology‑driven way to manage claims and revenue while Dr. Giliberti focused on patient care and academic responsibilities.

After evaluating five vendors, they outsourced billing to AdvancedMD and adopted the MDIntelleSys EHR integrated with AdvancedMD PM. The change cut manual eligibility checks to under an hour, reduced denials and secondary filings, automated charge capture and co‑pay collection, and freed staff 9–10 hours per week—resulting in clearer insurer reporting and improved cash flow.

Giliberti Eye & Laser Center

Orazio L. Giliberti

Giliberti Eye & Laser Center