Case Study: Woodland Trust improves supporter management with Advanced CARENG CRM

Woodland Trust manages 43% of income with Advanced CARENG

The Woodland Trust, the UK's leading woodland conservation charity, faced significant challenges with its fragmented legacy systems, which risked donor communication and hindered targeted fundraising. After a rigorous selection process, they chose the CARENG CRM solution from vendor Advanced to unify their data and manage supporter relationships more effectively.

Advanced implemented CARENG, providing a unified system that streamlined processes and enabled precise donor targeting. The solution directly receipts 43% of the Trust's annual income (approximately £27 million) and drives about 83% of all income through CRM activities, significantly reducing operational risk and supporting their goal to grow membership and protect more woodland.

Woodland Trust