Case Study: Winston’s Wish saves time and improves charity management with Advanced Donor Strategy

Winston’s Wish Saves Precious Time and Money With Donor Strategy

Winstons Wish, a leading childhood bereavement charity in the UK, faced significant challenges with its data management after a period of rapid growth. Its initial custom-built database was difficult to use and could not provide essential management information, hindering both service delivery and fundraising efforts. The charity required a new solution to consolidate information and support its operations, leading them to select the Donor Strategy product from Advanced.

Advanced implemented its Donor Strategy system, which provided a centralized database to manage sensitive family relationships, track fundraising, and control publications. This solution gave Winstons Wish accurate, easily accessible data, freeing staff from administrative tasks to focus on helping families. The system from Advanced delivered critical management reporting, streamlined donation processing including Gift Aid, and integrated with the charity's online shop, maximizing efficiency across all revenue streams.

Winstons Wish

Jon Norman

Database/ IT Manager