Case Study: Woodland Trust strengthens supporter relationships with Advanced CARENG CRM

The Woodland Trust Chooses CARENG to Grow its Work

The Woodland Trust, a UK woodland conservation charity, faced challenges with its aging and fragmented supporter management system. Its legacy technology required inefficient workarounds, prevented a unified view of data, and created risks in communication and income processing. The Trust selected the CARENG CRM solution from Advanced after a rigorous evaluation process to address these issues and support its growth.

Advanced implemented CARENG to provide a unified system for managing supporter relationships and income. The solution streamlined processes, reduced risk, and enabled targeted communication. CARENG directly receipts 43% of the Trust's annual income, which is approximately £27 million, and is used to drive about 83% of all income through its CRM activities.

Woodland Trust

Simon Fowler

Managing Director, Advanced Business Solutions