Case Study: The Holburne Museum achieves its fundraising targets with Advanced Donor Strategy

The Holburne Museum - Customer Case Study

The Holburne Museum, an independent arts and heritage institution in Bath, faced the challenge of raising £13.8 million for a major capital development while its staff was dispersed across the city. This relocation strained interdepartmental communication and complicated the management of its fundraising efforts, which previously relied on spreadsheets and manual processes. To address this, the museum turned to vendor Advanced and its product, Donor Strategy, for a more focused and efficient fundraising approach.

Advanced implemented its Donor Strategy platform to provide a centralized database for managing donor relationships, grant applications, and communications. This solution enabled the museum to coordinate its efforts, avoid duplicate contacts, and efficiently track donations and correspondence. As a result, the museum successfully raised the majority of its target, with only £2 million remaining. The system also improved internal coordination with the finance department, ensured timely donor acknowledgments, and provided the tools needed to manage an ongoing annual fundraising target of £350,000, greatly increasing overall efficiency.

The Holburne Museum

Marnie Whiting

Fundraising Manager