Case Study: The Dragon School saves time and streamlines event bookings with Advanced

Streamling processes and expediting tasks with the help of Donor Strategy and Cloud Venue

Dragon School, an Oxford-based prep and pre-prep school, needed to replace a clunky manual events booking process that relied on paper forms, email, phone calls, and manual data entry into its CRM. With a small team juggling communications, fundraising, and website responsibilities, the school wanted a faster, more efficient way to manage open days, reunions, receptions, and other events. Advanced provided its Cloud Venue online booking system, integrated with the Donor Strategy CRM and fundraising database.

Advanced tailored Cloud Venue to Dragon School’s needs and linked it to Donor Strategy so attendee data could flow automatically into the CRM. The result was a streamlined booking experience for parents, alumni, and prospective families, plus major administrative time savings for staff. Dragon School reported 100% uptake from prospective parents booking open days, the ability to create 30–40% more events, and stronger attendance at events, including one two-day commemorative event that attracted over 300 people.

Dragon School

Jane Pendry

Head of Development