Case Study: Silverstone Circuits Ltd achieves a world-class personalised customer experience with Advanced's TALENT Sport

Silverstone’s customer experience is set for pole position with TALENT Sport

Silverstone Circuits Ltd needed a new ticketing commerce platform to support its goal of delivering a world-class, personalized customer experience across motor sports events, while also integrating retail, corporate hospitality, and membership requirements. As part of its wider plan to turn Silverstone into a leisure and visitor destination, the company selected Advanced’s TALENT Sport solution to unify ticketing, CRM, and commerce in one system.

Advanced implemented TALENT Sport as a fully branded, responsive ecommerce platform hosted in a 24/7 private cloud. The solution enabled one-transaction purchases for tickets, travel, accommodation, parking, vouchers, memberships, and promotions, while keeping customer data in one place for more tailored engagement. The result was a faster, more secure buying experience and stronger tools for targeted offers, loyalty, and attendance growth, helping support Silverstone’s commercial ambitions.

Silverstone Circuits Ltd

Michaela Robins

Head of IT