Case Study: Goodwood Estate Company Limited improves ecommerce sales and customer experience with Advanced TALENT

New Ecommerce Solution Helps Make Goodwood Even More Glorious

Goodwood Estate Company Limited, an estate hosting world-famous events, faced challenges with its outdated ecommerce platform. The previous system, part of a CRM, created a fragmented purchase journey, frequently crashed under low demand, and lacked scalability and reporting. Seeking to improve the customer experience and move to the cloud, Goodwood turned to vendor Advanced and its TALENT solution to meet its unique ticketing and sales needs.

Advanced implemented its TALENT ecommerce system, a flexible, cloud-based ticketing platform. The solution provided a seamless, faster purchasing experience, the ability to cross-sell, and robust performance during high demand. The results included a dramatic reduction in customer complaints, online transaction times reduced to just seven minutes, and over £300,000 in online ticket sales within a few weeks of launch. Advanced's system also successfully handled over 200 concurrent users without crashing.

Goodwood Estate Company Limited

Di Hudson

Head of IT