Case Study: Mitsubishi Electric boosts productivity and customer service with Advanced's CRM solution

Mitsubishi Electric Boosts Productivity and Customer Service with CRM Solution

Mitsubishi Electric, a global leader in electrical and electronic equipment, faced a challenge with inefficient customer data management. Their existing CRM system and numerous spreadsheets were no longer fit for purpose, hindering sales operations and requiring a more sophisticated solution to improve productivity and customer service. They partnered with vendor Advanced, who implemented a Microsoft Dynamics CRM solution.

The solution from Advanced integrated seamlessly with the company's existing systems and was deployed with the support of Advanced's partner, ConsultCRM. The results were significant, including major productivity gains where a monthly reporting task was reduced from three days to just 20 seconds. The system provided greater visibility into customer data, leading to smarter sales activities, improved customer service, and stronger, more targeted business growth.

Mitsubishi Electric

Jeff Whiting

IT Manager