Case Study: Médecins Sans Frontières cleanses donor data with Advanced DBIntegrate

Medecins Sans Frontieres (MSF) De-Duplicates and Cleanses Donor Data

Médecins Sans Frontières (MSF) needed to cleanse and deduplicate its donor database to present a better image to its supporters and spend its marketing budget more efficiently. The charity's outdated and incorrect contact information risked hindering its critical fundraising efforts. They engaged Advanced, which used its DBIntegrate data quality platform to address this challenge.

Advanced successfully delivered the project on time and on budget by creating an automated process to cleanse the data, requiring only half a day of downtime for the final update. The solution provided MSF with a refreshed database containing clean, well-formatted addresses. This improved data quality helps maximize fundraising opportunities and reduces marketing spend by ensuring communications reach donors effectively.

Médecins Sans Frontières

Helen Croll

Medecins Sans Frontieres