Case Study: Leicester Tigers achieves over £1 million in online revenues with Advanced TALENT Sport

Leicester Tigers Achieves Over £1 Million in Online Revenues Through Smart Digital Fan Engagement

Leicester Tigers, a premiership rugby union club, faced the challenge of widening its geographical fan base and increasing online sales of tickets and merchandise. They needed to gain a unified view of their supporters to create more effective digital engagement strategies. To address this, they partnered with Advanced and utilized their TALENT Sport ecommerce and fan engagement platform.

By implementing Advanced's TALENT Sport, the club gained deep demographic insights into its fanbase and launched a fully mobile-responsive service. This allowed supporters to engage and purchase tickets from any device, with the system storing preferences to simplify the process. The solution delivered by Advanced had a marked impact: online sales increased from 10% to 50% of total sales, and annual online revenue grew from £400,000 to over £1 million.

Leicester Tigers

Chris Rose

Head of Brand