Case Study: Burlington Group boosts sales productivity and reporting with Advanced's Microsoft Dynamics CRM 2013 Online

Improving Productivity and Management Reporting With Microsoft Dynamics CRM 2013 Online

Burlington Group, a leading supplier of debt collection and enforcement solutions, faced challenges with its outdated Sage ACT! CRM system. The system lacked robust reporting and dashboard capabilities, which hampered the visibility of sales activities and management reporting, frustrating staff and limiting business growth. They turned to vendor Advanced for a modern solution, Microsoft Dynamics CRM 2013 Online, to address these issues.

Advanced implemented Microsoft Dynamics CRM Online, configured with tailored dashboards and integrated with their ConsultCRM Excel Import Tool for efficient data handling. This provided the sales and management teams with clear, real-time visibility into operations and performance metrics. The solution resulted in an uplift in sales by enabling the team to increase phone call output and has given Burlington a system that reflects the quality of their service.

Burlington Group

John Ingram

Managing Director