Case Study: Hereford FC saves time and improves efficiency with Advanced's ticketing solution

Hereford FC save time and improve efficiency with Advanced's ticketing solution

Hereford FC, an English football club, needed a more sustainable way to manage matchday ticketing as manual processes, cash handling, and large crowds were consuming staff and volunteer time. The club also lacked seating plans and a reliable way to track sales efficiently, so it turned to Advanced and its cloud ticketing solution to improve administration and fan access.

Advanced implemented a cloud-based ticketing system with seating plans, batch printing, online sales, and a branded mobile-friendly site. The result was a major time saving: Hereford FC said matchday tickets could be prepared in a fraction of the previous time, with fewer manual tasks, reduced cash handling, faster sales, and better fan satisfaction. The club also reported higher online uptake, lower ticket stock costs, and greater efficiency across its small backroom team.

Hereford FC

Jamie Griffiths

Administration Officer