Case Study: St Albans School rebuilds alumni engagement and fundraising with Advanced Donor Strategy

Donor Strategy Helps St Albans School Reconnect with More than 75% Of Former Pupils, and Rising

St Albans School, a historic independent school, faced the challenge of reconnecting with a large body of disengaged alumni, having lost contact with almost half of its over 7,000 former pupils. The school's new development manager needed a system to build strong relationships and foster a community before beginning active fundraising. They selected the Donor Strategy solution from vendor Advanced to address this need.

Advanced's Donor Strategy provided a comprehensive alumni management system and a secure web portal for former pupils to reconnect. This solution enabled the school to increase its alumni contact database from under 50% to over 5,500 records and dramatically improved the efficiency of organizing events. The implementation resulted in 63% of event tickets being purchased online and allowed the school to significantly increase the number of events it runs, providing a solid foundation for its new fundraising foundation.

St Albans School

Kate Le Sueur

St Albans School