Case Study: British Water Ski and Wakeboard modernises online membership services with Advanced NFP

British Water Ski and Wakeboard Modernises Online Membership Services with Advanced NFP

British Water Ski and Wakeboard, the national governing body for the sport, faced challenges with a legacy database that was not integrated with its website. This created time-consuming, paper-based administrative processes for its 10,000 members and 150 affiliated clubs and prevented the organization from modernizing its member services and capturing valuable data. To address this, they chose to implement the OpenEngage CRM and membership management solution from Advanced.

Advanced’s solution integrated the core CRM database with front-end web services, automating online membership registration, renewals, and event bookings. This dramatically reduced administrative burdens for both staff and clubs, saving significant time. The implementation provided real-time insights into member data for reporting and enabled highly targeted, personalized communications. As a result, British Water Ski and Wakeboard modernized its online presence and enhanced the overall member experience.

British Water Ski and Wakeboard

Kylie Copper

Business Support and Communications, Web Services Project Manager