Case Study: Stapletons grows business by 10% with Advanced AppIntegrate

A Real-Time Online Ordering System for Long-Standing Tyre Business Stapletons

Stapletons, a major tyre distributor, needed to improve its service offerings and limit call center staffing despite increasing order volumes. The challenge was to publish real-time data from their existing legacy business system, Tyreman, for online ordering without replacing the proven system. They engaged Advanced, which used its AppIntegrate product to connect the website directly to their applications.

The solution from Advanced enabled a real-time online ordering system that took nearly £2 million in orders monthly, accounting for 20% of trade business. This resulted in 10% business growth and secured new contracts with clients like Ford and BMW. The online system handled the equivalent of 60,000 calls per month, saving over 12 full-time staff positions and preventing proportional call center growth.

Stapletons

Steve Parker

IT Director