Case Study: Lamar Advertising achieves real-time data transfer efficiency with ActiveBatch from Advanced Systems Concepts, Inc.

Nation’s Largest Outdoor Advertising Company, Lamar Advertising, Achieves Real-Time DataTransfer Efficiency with ActiveBatch

Lamar Advertising, one of North America’s largest outdoor advertising companies, struggled with real-time data transfers for thousands of digital billboards and webcam feeds because its homegrown scheduler required heavy scripting and time-consuming maintenance. To address these challenges, Lamar evaluated solutions and selected Advanced Systems Concepts, Inc.’s ActiveBatch Workload Automation to provide a flexible, centralized automation platform.

Advanced Systems Concepts, Inc. implemented ActiveBatch to replace custom scripts with prebuilt jobs, event-driven scheduling, and execution queues, enabling Lamar to automate accounts receivable, ETL/reporting, and continuous webcam updates. The result: significant reductions in scripting and errors, faster job performance, and measurable scale—approximately 10–12 thousand jobs per day with a 99% success rate—backed by ASCI training and Platinum support.

Lamar Advertising

Edgar Kirchem

MIS Operations Manager