Case Study: Lamar Advertising achieves real-time data transfer efficiency with ActiveBatch by Advanced Systems Concepts

Lamar Advertising runs 10,000–12,000 jobs a day with ActiveBatch

Lamar Advertising, one of the largest outdoor advertising companies in North America, faced significant challenges with its homegrown job scheduler. The system could not handle the real-time data transfers required for its digital billboards, necessitating heavy custom scripting for routine tasks and leading to high maintenance costs and operational complexity. To overcome this, Lamar turned to vendor Advanced Systems Concepts, Inc. and implemented its ActiveBatch workload automation solution.

Advanced Systems Concepts' ActiveBatch provided a centralized automation platform with an Integrated Jobs Library and event-driven scheduling. This solution drastically reduced the time spent on scripting and manual maintenance. The results included a 99% job success rate, the ability to process 3.6 to 4.4 million jobs annually, and significantly reduced errors in critical processes like accounts receivable, enabling Lamar's IT team to focus on core business operations.

Lamar Advertising