Case Study: YouTube TrueView helps Advance Ohio drive more qualified video engagement and site visits

YouTube TrueView - Customer Case Study

Advance Ohio helped YouTube TrueView, working with a home improvement retailer focused on kitchen and bathroom remodeling, address the need to diversify a marketing program that had been heavily reliant on one medium. The customer’s goal was to reach a broader yet highly targeted audience, increase brand awareness, and drive more calls for estimates.

Advance Ohio implemented a YouTube TrueView video campaign using keyword targeting and audience filters such as interests, behaviors, affinities, demographics, and geographic targeting. Three service-specific videos were launched and continually optimized, resulting in over 454 hours of brand exposure in four months, a view rate 26% above industry standard, 1,688 direct website visits, a bounce rate 5% lower than average, and session duration 32% longer than average.

YouTube TrueView

Amy Thistlethwaite

Media Director