Case Study: Tideline Ocean Resort and Spa boosts direct bookings with Advance Ohio

Tideline Ocean Resort and Spa boosts direct bookings with Advance Ohio after a full creative relaunch

Advance Ohio was engaged by Tideline Ocean Resort and Spa, a boutique hotel in West Palm Beach, to address a significant marketing challenge. Following changes in ownership and management, the resort lacked a coherent logo, identity system, and effective creative assets. Their online presence was insufficient, leading to an over-reliance on third-party online travel agents for bookings, which eroded their margins and made marketing ROI impossible to trace.

The solution from Advance Ohio began with a targeted market analysis to identify the resort's unique strengths. Their team then produced a full suite of creative assets on-site, including video, photography, and a new website. This material was used in a comprehensive campaign across digital display and print to tell the resort's story and drive direct bookings. Advance Ohio's strategy significantly exceeded the client's initial goal, generating lift in brand awareness and site visits while reducing dependence on third-party booking agents.

Tideline Ocean Resort and Spa