Case Study: The local community college boosts summer transient student engagement with Advance Ohio

The Local Community College - Customer Case Study

The Local Community College, a local community college, was struggling to engage summer transient students and their parents. They partnered with vendor Advance Ohio to increase engagement with this audience and drive traffic to their specific program pages and social media channels.

Advance Ohio implemented a strategy using geotargeting around six college campuses, social media advertising, and sponsored content. The results were significant: the mobile campaign achieved a 0.97% CTR with over 16,000 clicks, page views for the transient student program increased by 136%, and social-driven traffic grew by 253% year-over-year.