Case Study: Spring Arbor University boosts online conversions with Advance Ohio's free search audit

Spring Arbor University boosts online conversions 207% with Advance Ohio

Spring Arbor University, a faith-based institution in the Midwest, sought to bolster its student recruitment campaigns with a more strategic approach. To address this challenge, they utilized a free search audit service provided by Advance Ohio to analyze and improve their paid search performance.

Advance Ohio conducted a comprehensive search audit that examined their PPC results, conversion tracking, and other key metrics. Following the audit's recommendations, Advance Ohio reconstructed the campaign, which led to dramatic results. In the first 60 days, online conversions increased by over 200%, the cost per click decreased by 31%, and the click-through rate jumped to nearly three times the education benchmark.

Spring Arbor University