Case Study: Small Private College Increases Conversions with Advance Ohio

Small Private College - Customer Case Study

Advance Ohio worked with a small private college that needed to reach multiple audience segments—parents, students, and adult learners—across the full enrollment funnel. The college wanted to promote its online degree and certificate programs while improving awareness, consideration, and conversion.

To meet these goals, Advance Ohio implemented a multi-channel strategy that included monthly sponsored content, educational assets, social media management, SEO, SEM, and behaviorally targeted retargeting across devices. The campaign exceeded the target cost-per-conversion for form fills and inbound phone calls across all channels, helping drive steady growth in prospect numbers.