Case Study: Sikora Family Dentistry builds brand authority and patient growth with Advance Ohio

Sikora Family Dentistry boosts brand reach with Advance Ohio and 500,000+ impressions

Sikora Family Dentistry, a long-established dental practice, sought to evolve its marketing strategy beyond initial client acquisition to build its brand sentiment and position the dentists as subject matter experts. To achieve this, they partnered with vendor Advance Ohio for a sponsored content solution.

Advance Ohio developed a content series that showcased the practice's expertise and services, published through cleveland.com to leverage the trust of the platform's audience. This strategy was paired with SEO to improve the practice's website over time. The vendor reported that the content reached nearly 3,000 readers, generated over 500,000 branding impressions, and that certain ads outperformed others by a 3:1 ratio.

Sikora Family Dentistry