Case Study: Polaris Career Center achieves full classes and waiting lists with Advance Ohio

Polaris Career Center drives 480 open house attendees with Advance Ohio

Polaris Career Center, an adult education and training provider, faced challenges with student recruitment, maximizing enrollment, and managing a complex revenue schedule. They sought a strategic marketing partnership with vendor Advance Ohio to address these operational needs and expand their abilities.

Advance Ohio implemented a two-pronged marketing solution consisting of an evergreen campaign for brand awareness and shorter, enrollment-specific campaigns. This approach utilized SEO, SEM, remessaging, social media, video, display, print, and content to drive traffic and registrations for open house events. The strategy was highly successful, driving 480 people to events and resulting in 68 students on waiting lists due to programs being at capacity. Advance Ohio's efforts contributed to strong spring enrollment with programs filling up and all anticipated programs running.

Polaris Career Center