Case Study: Peter & Co. Jewelers boosts holiday engagement with Geo-Push Notifications from Advance Ohio

Peter & Co. Jewelers boosts push notification CTR to 8.12% with Advance Ohio

The customer, Peter & Co. Jewelers, a family-owned jewelry store, faced the challenge of increasing brand awareness and sales during highly competitive holiday periods like Christmas and Valentine's Day. To enhance their existing marketing strategy, they partnered with vendor Advance Ohio to implement a geo-push notification campaign.

Advance Ohio deployed a solution using geo-push notifications to target prospective customers in specific high-value locations such as luxury auto dealerships and high-end restaurants. This strategy proved highly effective, achieving a record-setting click-through rate of 8.12% for their Valentine's Day campaign and driving over 2,700 web sessions. Notably, over 60% of these sessions were from new visitors to the Peter & Co. website.

Peter & Co. Jewelers