Case Study: Nature’s ReLeaf boosts ad response with frequency-based digital marketing from Advance Ohio

Nature’s ReLeaf boosts response with 26.8% Michigan cannabis market growth using Advance Ohio

Advance Ohio worked with Nature’s ReLeaf, a cannabis dispensary in Michigan focused on holistic health and wellness. The client's challenge was to stand out and generate a steady stream of qualified customers in a rapidly growing and increasingly saturated market, driving both online and in-store response for their three retail locations.

The solution from Advance Ohio involved a digital display campaign targeting cannabis-interested audiences, which utilized a strategic frequency model and geofencing around the dispensaries. This approach emphasized remessaging, where audiences who had previously interacted with an ad were shown repetitive messages with discount offers. The results showed a significant lift in response rates for retargeted audiences compared to those only seeing an ad once, clearly demonstrating that increased ad frequency drove higher consumer engagement for Nature’s ReLeaf.

Nature’s ReLeaf