Case Study: Murdick’s Fudge achieves 3,761 sweepstakes entries and 70% opt‑in rate with Advance Ohio

Murdick’s Fudge - Customer Case Study

Murdick’s Fudge of Mackinac Island wanted to raise awareness and grow a permissioned email list through a promotional sweepstakes. Advance Ohio ran the campaign via MLive Media Group, using digital display ads on MLive.com and a targeted email blast to drive entries.

Advance Ohio’s sweepstakes and email blast (to approximately 65,000 recipients) generated 3,761 entries in under a week, and 2,617 entrants—nearly 70%—opted in to receive future communications, delivering a measurable lift in engaged contacts and broad geographic reach for Murdick’s Fudge.

Murdick’s Fudge