Case Study: MLive Media Group achieves steady lead growth with Advance Ohio's lead generation strategy

MLive Media Group boosts leads 8% with Advance Ohio

Advance Ohio, a marketing agency, partnered with MLive Media Group to address the challenge of generating a consistent flow of warm leads for their sales team. The core challenge was satiating the sales department's constant appetite for qualified prospects through an effective and multi-faceted lead generation strategy.

The solution implemented by Advance Ohio was a comprehensive "surround sound" strategy. This involved creating thoughtful content, direct client communications, digital advertising, webinars, and paid search, all supported by a foundational website designed for conversion. As a result, Advance Ohio reported an 8% increase in total leads over the previous quarter and a significant 48% increase compared to the same quarter the prior year.

MLive Media Group