Case Study: Michigan State University achieves stronger applicant quality and 70% enrollment with Advance Ohio

Michigan State University boosts enrollment to 70% with Advance Ohio

Advance Ohio worked with Michigan State University to address a challenge faced by its Master of Marketing Research program. The program needed to attract a highly specific audience of older, experienced candidates earlier in the recruitment cycle to improve both the quality and quantity of applicants admitted and enrolled.

The solution implemented by Advance Ohio was an omni-channel campaign that included social media, display advertising, and search engine marketing with advanced audience targeting. This strategy resulted in a 57% application completion rate, with 92% of those applicants being admitted and 70% enrolling. Advance Ohio's campaign also drove a 136% increase in out-of-state domestic traffic during peak application months.

Michigan State University