Case Study: Lumber Company boosts local foot traffic with geo-targeted ads from Advance Ohio

Lumber Company - Customer Case Study

Advance Ohio helped Lumber Company, a local family-owned lumber retailer serving homeowners and building professionals, address the challenge of staying top-of-mind against national brands. The company’s main goal was to increase foot traffic to its local lumber stores.

Advance Ohio built on the client’s earlier geo-targeted newspaper insert ads by adding digital display ads and a geo-targeted mobile ad campaign. Shoppers near competitors were served mobile offers with discounts to encourage store visits, and the campaign consistently outperformed the client’s previous digital marketing efforts while also providing valuable reporting and business insights.