Case Study: Local Jewelry Store increases website conversions with Advance Ohio

Local Jewelry Store - Customer Case Study

The customer, a local jewelry store, wanted to grow its market share with a younger, affluent demographic. The challenge was to increase sales and brand relevance by boosting mobile traffic and search presence while deploying new digital tactics like targeted video. The vendor, Advance Ohio, was engaged to help achieve these goals.

Advance Ohio implemented a multi-faceted solution including a digital display campaign targeting jewelry intenders, InStory video ads to tell the brand's story, and enhanced SEM and SEO strategies. This approach led to significant results for the client: a 20.5% increase in overall website traffic, a 9% rise in mobile traffic, and a 7% growth in lead conversions year over year.