Case Study: Legacy Village drives traffic and grows its marketable list with Advance Ohio

Legacy Village refreshes its marketable list with Advance Ohio’s sweepstakes strategy after 2020 challenges

Advance Ohio partnered with Legacy Village, a premier shopping and dining district in Ohio, to help it market its collective businesses and drive traffic. The challenge was to maintain awareness in a competitive marketplace, attract retail spending for its vendors, and find new ways to grow its marketable email list beyond recycling the same audience with giveaways.

The solution implemented by Advance Ohio was a layered digital strategy. This included "always on" branding messages, short-term tactical campaigns for events, and a new approach to lead generation using Advance Ohio's Sweepstakes product to acquire new opt-ins. This strategy allowed Legacy Village to remain connected with its current audience while successfully attracting new visitorship and growing its contact list.

Legacy Village