Case Study: Legacy Village achieves increased visitorship and brand awareness with Advance Ohio

Legacy Village - Customer Case Study

Legacy Village, a premiere shopping and dining district in Lyndhurst, Ohio, needed to sustain foot traffic and market a diverse mix of retailers and restaurants through the disruptions of 2020. Long-term partner Advance Ohio helped shift the program from traditional print into a layered digital approach — Always‑On branding (digital display and social amplification), short‑term tactical campaigns for events, and lead‑generation tools including Advance Ohio’s Sweepstakes product and email outreach — to maintain awareness and grow the property’s marketing list.

Advance Ohio implemented geographically and behaviorally targeted digital display, social, video impressions, high‑impact placements on Cleveland.com, episodic campaigns to drive event attendance, and sweepstakes-driven opt‑in acquisition. That layered strategy maintained Legacy Village’s destination awareness through 2020, drove traffic to specialty experiences like outdoor dining and music, refreshed the opt‑in audience, and created a steady promotional channel now being leveraged for seasonal and gift‑card campaigns.

Legacy Village