Case Study: Kadant Solutions gains access to targeted cereal manufacturers with Advance Ohio’s geofence display and LinkedIn campaigns

Kadant Solutions gains entry into 3 mills in 18 months with Advance Ohio

Kadant Solutions, a company that develops products to improve process performance, was challenged with gaining access to key decision makers at large cereal manufacturers to acquire new business. To address this, they worked with vendor Advance Ohio on a targeted digital advertising strategy that utilized geofence display campaigns.

Advance Ohio implemented a multi-faceted solution using precise geofencing around target locations and a coordinated LinkedIn campaign for key decision makers. This strategy resulted in Kadant Solutions gaining entry into three previously inaccessible production mills, with each submitting a lead that led to a quote or order. The campaign's cost was paid for by the purchase of a single unit, delivering significant value and a strong return on investment for the customer.

Kadant Solutions