Case Study: Kadant Solutions secures three targeted cereal mill customers with Advance Ohio

Kadant Solutions - Customer Case Study

Kadant Solutions, based in Auburn, Massachusetts, develops products to improve process performance—most notably the food‑safe VeriLite™ roll cleaning assemblies. Wanting to win business with major cereal manufacturers and reach on-site decision makers, Kadant Solutions engaged Advance Ohio to create a targeted digital strategy to access large food‑processing plants and key purchasing, engineering and maintenance personnel.

Advance Ohio deployed tightly targeted lat/long geofence mobile display campaigns paired with LinkedIn audience building, a custom landing page with case studies and product videos, and Google Analytics/Tag Manager tracking. The campaign delivered 730,000+ mobile impressions, 1,600+ landing‑page sessions (2:42 avg. time), 275% growth in VeriLite content pageviews, 133 video views, a 35% increase in LinkedIn traffic and 800+ new followers—helping Kadant Solutions gain entry into three targeted cereal mills in 18 months, generate tracked leads that led to quotes and orders (one mill moved to repeat purchases), and achieve payback where a single unit sale covers a year’s campaign cost.

Kadant Solutions