Case Study: Honda boosts digital traffic and sales with Advance Ohio

Honda - Customer Case Study

Honda, a Northeast Ohio Honda dealer, wanted to move away from traditional media like television and radio, as well as third-party lead providers, and build a stronger digital marketing presence. Working with Advance Ohio, the dealership aimed to increase sales growth, site visitors, and organic/direct website traffic.

Advance Ohio recommended a digital-first strategy centered on the dealership’s website, turning it into a lead generation engine and using multiple traffic sources to support both paid and organic performance. Over three years, Advance Ohio helped Honda increase site visitors by more than 100% to 11,700/month, site sessions by more than 95% to 19,100/month, SEM/PPC traffic to 5,000/month, SEO/Direct traffic by 36% to 9,200/month, and Social PPC traffic to 2,600+/month, helping the dealer rise from 4th place to #1 in regional market share.

Honda