Case Study: Hackley Community Care increases vaccination awareness and site engagement with Advance Ohio

Hackley Community Care boosts engagement 27% with Advance Ohio

The customer, Hackley Community Care, faced the challenge of promoting vaccination awareness to its audience amidst significant fatigue and controversy surrounding the subject. They needed to ensure these important health messages reached people with comfortable frequency within their daily digital content consumption. To address this, they partnered with the vendor Advance Ohio.

Advance Ohio implemented a multi-faceted digital campaign utilizing In-Story Video on MLive.com, Over the Top (OTT) streaming, and Spotify audio ads. This solution from Advance Ohio delivered exceptional results, with a 96% completion rate for videos on OTT and messages on Spotify. The campaign directly increased pageviews to the client's COVID-19 information page, drove 38% of total site sessions, and grew overall engagement by 27% over a three-month period.

Hackley Community Care