Case Study: Geauga Park District achieves stronger student recruitment results with Advance Ohio

Geauga Park District boosts traffic 28% with Advance Ohio

The Geauga Park District, an education consortium distributing scholarship funds, sought to diversify its student recruitment beyond its traditional feeder schools and markets, which were yielding diminishing returns. They partnered with Advance Ohio to launch an omni-channel campaign aimed at targeting students from new geographic areas.

Advance Ohio implemented a targeted digital marketing strategy that shifted budgets and utilized engagement messaging across several channels. This solution drove significant growth, with traffic from key new states like Illinois and Ohio increasing by 28% and 15% respectively. Overall, the campaign achieved over 60% growth in the first three months, successfully helping the Geauga Park District attract a more diverse applicant pool.

Geauga Park District