Case Study: Geauga Park District boosts park awareness and engagement with Advance Ohio

Geauga Park District boosts paid social CTR to 1.45% with Advance Ohio

The Geauga Park District, a county park system in Ohio, faced the challenge of educating residents about its services and locations, encouraging the use of its natural areas, and engaging the next generation of nature lovers. To meet these goals and positively impact taxpayer sentiment, they partnered with vendor Advance Ohio on a comprehensive marketing campaign.

Advance Ohio implemented a multi-phase digital campaign utilizing Facebook, YouTube, OTT, and display advertising to serve significant brand exposure. The solution delivered strong results, including nearly 1.6 million impressions and a paid social click-through rate of 1.45%, well above the industry average. Advance Ohio also provided transparent and highly praised reporting, with the client's marketing coordinator calling the report "outstanding" and noting its value for their relationship.

Geauga Park District