Case Study: Food Bank of Eastern Michigan boosts donations 23% with Advance Ohio

Food Bank of Eastern Michigan improves donations 23% with Advance Ohio

The Food Bank of Eastern Michigan, which serves as a key food source for 22 counties, faced the challenge of a dramatically increased need for donations due to widespread job loss during the COVID-19 pandemic. To address this, they partnered with vendor Advance Ohio to expand their traditional holiday advertising campaign into a larger awareness and branding effort.

Advance Ohio implemented a solution that included sponsor content, social card display ads, and two videos to highlight the Food Bank's impact. This comprehensive campaign drove understanding of the local hunger problem and positioned the Food Bank as the solution. As a result, the organization improved its donations by 23%, raising just under $47,000 compared to the previous year's total of about $38,000.

Food Bank of Eastern Michigan